The PRESS+M Model™: The Elite CMO's Secret Weapon for Thriving Under Pressure

What Separates World-Class CMOs from the Rest?

It's not their marketing expertise. It's not their creative vision. It's not even their strategic brilliance.

It's their unshakable resilience.

In today's turbulent business landscape, the ability to maintain clarity, purpose and effectiveness under extreme pressure isn't just valuable—it's the defining quality of truly exceptional marketing leaders.

The Alarming Reality for Today's Marketing Leaders

A recent Marketing Week survey reveals a troubling truth: Over 58% of marketing leaders have felt overwhelmed in the past year, with more than half reporting emotional exhaustion.

We're witnessing nothing short of a crisis in marketing leadership.

As budgets tighten, expectations soar, and digital transformation accelerates, the pressure on CMOs has never been more intense. Those without robust resilience strategies are struggling—often in silence—while their more resilient peers continue to innovate and excel.

Introducing the PRESS+M Model™: Your Roadmap to Elite-Level Resilience

This proprietary framework—developed exclusively for marketing leaders—gives you the exact system that the world's top CMOs use to:

• Maintain strategic clarity when everyone else is panicking
• Transform crushing pressure into competitive advantage
• Consistently deliver results while others falter under stress
• Build teams that thrive rather than merely survive
• Sustain peak performance through prolonged periods of turbulence

While others are burning out, you'll be breaking through.

Why I Created This Model

The PRESS+M Model™ isn't theoretical—it's battle-tested.

Over my 30 years in global marketing leadership, I've navigated some of the most challenging business environments imaginable. As a CMO working inside some of the world's toughest corporate cultures, I've faced existential crises that threatened everything my teams and I had built.

Yet time and again, I achieved remarkable success for my brands—not despite these challenges, but by developing a systematic approach to resilience that transformed pressure into opportunity.

This model distills what I've learned from both my personal journey and from coaching hundreds of marketing leaders worldwide. It represents the exact methodology that elite CMOs use to maintain their edge when others falter.